Boost your live experience with Fan of the Match

Live quizzes, votes and fan moments, used by UEFA, Manchester City and FC Barcelona.

Get in contact

Interact with your crowd.

Fan of the Match turns passive audiences into active participants. It is not a loose tool next to your stack, but one system in which every module works together: for the fan one experience from arrival to the final whistle, for you one place to set it up, run it and measure it.

The QR code on the stadium screen: scan, play, winThe welcome screen on a fan’s phone

  1. Instant access

    Fans scan one QR code and play from their own phone, in the browser. No app downloads, no hassle.

  2. One control room

    Your matchday team starts every module from one screen, live and in sync with the big screen. Set up a quiz, FanCam or content wall with simple controls.

  3. One fan profile, one data layer

    A fan joins once. Every answer, vote, photo and partner opt-in after that lands in the same profile, ready to use after the match.

  4. Dynamic interaction

    The crowd becomes part of the show: their answers, votes and photos appear on the big screen.

Proudly partnering with

  • UEFA Euro 2024
  • COPA
  • F1 Dutch GP
  • KPN
  • KNVB
  • Real Sociedad
  • West Ham United
  • Red Bull Salzburg
  • Manchester City
  • KAA Gent
  • FC Robinstijn
  • Borussia Dortmund
  • FC Barcelona
  • Ajax
  • Feyenoord
  • PSV
  • Premier Padel

Eleven modules, one platform

Pick the moments that suit your matchday. Every module runs on the same QR code and control room.

  • Let fans vote for their favourite player! Real-time results and exciting top 3 reveal at the end.

    • Fan participation & engagement
    • Valuable player performance data
    • Option to show or hide vote counts
    More about Man of the Match
    Player of the Match on the big screen at UEFA EURO 2024

  • Spark real-time excitement with trivia, polls & prize draws. Engage fans instantly and create the optimal way to load a partnership.

    • Real-time & maximum engagement
    • Live interaction on the big screen
    More about the quiz
    A Feyenoord quiz question with the right answer on the big screen
    The same quiz question on a fan’s phone

  • Ask the whole stadium one question and show the answer live on the big screen.

    • Results in real time
    • Perfect for match predictions
    More about Poll
    Live poll results on the stadium screenA fan votes in the poll on their phone

  • Every phone becomes a light. Together the stands light up the stadium in one wave.

    • A visual moment for the whole crowd
    • Works best when the lights go down
    More about Seatwave
    Every phone in the stands lights up during the seatwave

  • Show a moment from the match with the ball taken out. Fans tap where they think it is.

    • Quick to play
    • The crowd’s guesses as a heatmap on the big screen
    More about Where is the Ball
    Where is the Ball with the crowd’s heatmap on the stadium screenA fan taps where they think the ball is

  • Which stand is the loudest? Phones measure the noise and the big screen shows the level live.

    • Stands compete against each other
    • Only a number leaves the phone, never sound
    More about Decibel Meter
    Decibel levels per stand on the stadium screenThe noise meter on a fan’s phone

  • Amplify the buzz by displaying live user-generated content, connecting everyone in real-time.

    • Drives audience engagement
    • Sponsor visibility
    More about the PhotoWall
    Fan photos on the big screen at UEFA EURO 2024: scan and share your momentThe PhotoWall on the big screen in the Olympiastadion Berlin

  • Put your fans on the big screen, everyone likes to claim their moment of fame.

    • Easy to access
    • Moderation possible for full control
    More about FanCam

  • Fans vote for the next song in the stadium. The top track plays.

    • The crowd picks the music
    • Live ranking on the big screen
    More about Jukebox
    The jukebox ranking on the stadium screenA fan votes for the next song

  • Fans flip through the squad on their phone: number, position and stats for every player.

    • Fans get to know the squad
    • Stats per player
    More about Player Passports
    A player passport on the stadium screenA fan reads the player passport on their phone

  • Create excitement with live prize draws. Fans enter their names and watch the thrilling winner selection!

    • High engagement
    • Quick game mechanic
    • Easy participation
    More about the lottery
    The lottery winner on the stadium screenA fan’s lottery ticket on their phone

  • Have an idea for a fan moment that is not in this list? Wave designs and builds custom modules. They run on the same platform: one QR code, the same control room and your own branding.

    • A game around your club’s own tradition or ritual
    • A format built around one of your partners
    • A new way to use the big screen, the stands or the fan zone
    Share your idea
    See the fan games Wave built

Make it part of your partnerships

Fan of the Match can be part of your partnership offer. A partner presents the fan moments and gains visibility and engagement, which helps cover the investment for your organisation.

  1. 01

    You run Fan of the Match

    Quizzes, votes and fan moments on the big screen and on every phone.

  2. 02

    A partner presents it

    Their brand on the screens, “presented by” moments and a prize of their choice.

  3. 03

    Shared value

    The partner gains reach and opted-in contacts. Their contribution can cover the licence and strengthen your partnership offer.

KNVBKPN

Case: KNVB and KPN

At home matches of the Dutch national teams, Fan of the Match runs in partnership with KPN. Read how the KNVB involves a partner in the fan experience, and what your organisation can learn from it.

Read the case

Football is simple, but the hardest thing there is, is playing simple football.

Johan CruijffWe think the same about fan engagement.

On matchday

How clubs, leagues and events use Fan of the Match.

View all cases

Powering engagement for every major event

Fan of the Match is built for those who understand the power of a captivated audience.

Sports Clubs

  1. Boost fan loyalty and atmosphere with personal, interactive experiences on matchday and beyond.
  2. Create measurable, entertaining sponsorship activations that provide a clear return for partners.
  3. Power your matchday with engaging fan zones and interactive halftime entertainment.

Simple, transparent, modular

One base price with three modules included. No setup fee, no cost per fan, no surprises.

Season licence

Pay for 10 months, use it for 12.

€1,500 per month

Choose your modules0 chosen, 3 included
  • 3 modules of your choice included
  • Unlimited fans, unlimited matches
  • Branded in your club’s look
  • Access to the live control room
  • No one-off setup fee
  • Module 4: €250, module 5: €200, module 6: €150, then €100 per extra module
Ask for a quote

Pay per use

€2,000 per match

  • All modules
  • Ideal for a first try or a special night

Package

On request

  • A set number of matches or modules at a package price
  • Invoiced once, paid in advance

All prices excl. VAT. Want to include it in a partnership? See how.

Ready to light up your stadium?

Book a 20-minute demo and see Fan of the Match live, ready for your next matchday.

Book a demoSee pricing

Get in contact

Curious about our Fan of the Match tool? Ask us anything!

info@wecreatewaves.com +31 13 71 13 708

Loading the contact form. You can also mail info@wecreatewaves.com.

Simple, transparent, modular

One base price with three modules included. No setup fee, no cost per fan, no surprises.

Season licence

Pay for 10 months, use it for 12.

€1,500 per month

Choose your modules0 chosen, 3 included
  • 3 modules of your choice included
  • Unlimited fans, unlimited matches
  • Branded in your club’s look
  • Access to the live control room
  • No one-off setup fee
  • Module 4: €250, module 5: €200, module 6: €150, then €100 per extra module
Ask for a quote

Pay per use

€2,000 per match

  • All modules
  • Ideal for a first try or a special night

Package

On request

  • A set number of matches or modules at a package price
  • Invoiced once, paid in advance

All prices excl. VAT. Want to include it in a partnership? See how.

Questions, answered

Something else? We are one email away.

Start the Conversation
How fast can we go live?

Most clubs are ready within two weeks. Our team sets up your branding, your modules and your control room.

Do fans need to install an app?

No. Fans scan a QR code on the big screen and land on one mobile web page. Everything runs in the browser.

Does it hold up in a sold-out stadium?

Yes. Fan of the Match is built for mobile first and uses little bandwidth, so it runs in packed stadiums on 4G, 5G or the venue’s own wifi.

Can we use our own branding?

Yes. Colours, logo, partner slots and copy can all be set per match.

What does it cost, and for how long?

The season licence is €1,500 per month with three modules of your choice. You pay for ten months a year instead of twelve. The 4th module costs €250, the 5th €200, the 6th €150 and every next module €100. There is no one-off setup fee. All prices excl. VAT.

Who runs it on matchday?

Your own team, from a simple control room. We train you and are on standby for the big nights.

Fan engagement articles and insights

Guides on sports fan engagement, interactive platforms, stadium technology and fan retention, for clubs and event organisers.

What a fan engagement platform does for a football club

Strategy4 min read

Many clubs run a vote in one tool, a quiz in another and a photo wall in a third. A platform puts it all behind one QR code. This is what changes.

A fan engagement platform is software that lets fans in the stadium take part in the match from their own phone. They vote, answer quiz questions, send in photos or pick the next song. The result appears on the big screen.

Most clubs already do something like this. But it often runs on separate tools, each with its own link, login, look and supplier. Fans lose their way and the club has its data in five places.

What changes with one platform

  • Fans scan one QR code and stay on one mobile page for the whole match
  • The matchday team runs every module from one control panel
  • Partners have one fixed place to be visible
  • Participation data lands in one export, not five

How FC Barcelona uses it

At FC Barcelona, polls with Man and Woman of the Match, a quiz with Guess the Goal and a song pick by fans run on the same page, for both the men’s team and Femení. More than 100,000 supporters took part. Read the full case.

What to look out for

Ask whether fans need to download an app (they should not), how fast you can switch a module on during the match and whether the screen output works with your screen supplier. Start with two or three modules you will really use, such as Man of the Match and a half-time quiz.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

A second screen in the stadium, without an app

Fan engagement3 min read

Fans do not download an app for one match. A web page that opens from a QR code does the same and is ready within a second.

Every fan in the stadium has a phone in their hand. That makes the phone the obvious second screen. The question is how you get fans there without hassle.

An app asks a lot: searching the store, downloading on a busy stadium network, creating an account. Most people give up halfway. A mobile web page skips all of that.

How it works

  • A QR code on the screen, the seat or the matchday programme
  • The camera opens the page in the browser, nothing to install
  • The page switches live between modules: a quiz, a vote, FanCam
  • Results show straight away on the stadium screen

What it did at the Dutch GP in Assen

At the MotoGP in Assen, fans in the stands were connected within one second, without an app. They played a quiz with race highlights, sent photos to the content wall and joined lotteries in the quiet moments between sessions. 100,000 fans were reached and participation came to 25%. Read the case.

Practical tips

Show the QR code big and early, well before kick-off. Keep the first action short: one question or one vote. And tell fans out loud what is happening: a host or stadium announcer calling people in does more than any banner.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

How to activate partners on matchday

Sponsorship3 min read

A logo on a board gets seen. A partner who hands out a prize or presents the Man of the Match gets remembered. Formats that work in the stadium.

Partners increasingly ask what fans did with their brand, not just how many people walked past it. Live modules answer that: the partner sits inside a moment that fans actively take part in.

Formats that work

  • Man of the Match presented by a partner, with the result on the big screen
  • A lottery with a partner prize, drawn live at half-time
  • A sponsored quiz round with a question about the partner
  • A PhotoWall or FanCam with a partner frame around the picture

Manchester City: a fan vote on the square

At Manchester City, fans on the fan square voted in a Battle of the Bands, and the winner played on the centre circle. Together with quizzes from the seats, that came to an average of 10K+ participants in a stadium with 53,000 seats. That is reach a partner can claim. Read the case.

Stay fair to fans

One partner moment per half is enough. Make the prize real, keep the question fun and never put the game behind an advert. Fans accept a partner who adds something.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

How a live Man of the Match vote makes your shirt sponsor three times as visible

Sponsorship3 min read

On average 68% of the fans present open a voting page. That is more attention than your shirt sponsor gets in 90 minutes, and it takes only 20 seconds.

Board advertising and shirt sponsorship are static: fans take them in passively. A live vote is the opposite: active attention, framed by your main sponsor.

On average 68% of the crowd scans the QR code for Man of the Match. The voting page opens with the sponsor’s logo, the result appears with the sponsor’s logo and the Instagram post afterwards has the logo in view. Three touchpoints instead of one.

What a top-flight club gains

  • 12,000+ unique sponsor impressions per match, on top of board and shirt
  • An average viewing time of 22 seconds on the voting page
  • One call to action to the sponsor’s website or offer, straight after the vote

The price of traditional visibility

A typical rotation on the LED boarding costs a sponsor €40 per thousand impressions, with a viewing time of 1.2 seconds. A live activation is closer to €8 per thousand impressions, with 20 times the quality.

The difference is intent. The fan votes by choice. That attention is earned, not bought.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

Seatwave: from spectator to stand choreography in 90 seconds

Fan engagement3 min read

Phone torches, synced per block. The stadium becomes one moving canvas, without handing out cards and without rehearsing.

Clubs used to put paper cards on the seats for a tifo at kick-off. That worked once a season, and only if you found a sponsor willing to pay for it.

Seatwave does the same, but at every match, in any colour and with any timing. A phone torch is the modern card, and it can change colour every second.

The three moments it always lands

  • Kick-off: club colours on every block at once, 5 seconds before kick-off
  • A minute’s silence: one white field, completely still. Unforgettable.
  • A goal: a wave from the block behind the goal through the whole stadium

A partner in the pattern

With big brands you can light up a brand colour or the shape of a logo across the stands. Once per match, at a chosen moment. Pure storytelling, not advertising.

In practice: synced within 200 ms, works on iOS and Android, no app needed. One tap gives permission for the torch and the colour.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

Half-time is not a break: make every interval count with a live quiz

Modules3 min read

Fifteen minutes of half-time is the most expensive ad space in your stadium. A live quiz takes 40% of the attention and delivers partner impressions, fan data and noise.

Half-time is a gap. Most fans grab a beer, scroll on their phone or watch a replay of the first goal. Nobody looks at your scoreboard.

A live quiz turns that around. Fans are holding their phones anyway. Give them something to take part in, and you have 7 minutes of attention instead of 7 minutes of distraction.

What a good half-time quiz does

  • 5 to 10 questions, a mix of club history and match facts
  • A speed bonus, so it is a real contest
  • A partner question as round 4, with an average answer rate of 90%
  • A top 10 on the screen with name and block, and something tangible for the winner

What it delivers

One club saw the average order at the bar rise by 12% in quiz weeks: fans stayed near the screen. Partner questions delivered four times the brand recall of static LED boarding.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

First-party fan data: the end of anonymous stands

Data3 min read

You sell 30,000 tickets per match, but for 60% of them you do not even know the name. Live engagement changes that, without cookies and without fuss.

Season ticket holders are 40% of your crowd. The rest is largely anonymous: resold tickets, partner guests, youth members, day-trippers. For marketing, they do not exist.

A fan profile through live engagement changes that. Whoever takes part in Man of the Match or Seatwave makes themselves known, usually with an email address or phone number.

What you learn per fan, per match

  • Which modules they use (a preference for voting, quizzes or photos)
  • Which block they sit in (useful for merchandise and catering)
  • Which partners really catch their eye (click data per partner activation)
  • Whether they log in again after the match (engagement with the highlights)

Privacy first

GDPR-proof means: one opt-in for the fan profile, transparent data fields and deletion in one click. No third-party tracking pixels, no selling of data.

What you can do: relevant mailings, personal offers and, most importantly, a much sharper partner pitch with real figures.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

Player Passports: how Feyenoord let fans get to know the squad

Modules3 min read

At the Feyenoord Festival, fans played a player passport game in the stands, led by a host. This is how the module works.

Player Passports are digital cards per player. Fans open them on their phone, learn facts about the squad and play along with questions or collecting moments.

It works well at moments when fans want to get to know the team: a season opening, an open day, a festival.

The Feyenoord Festival 2025

Together with Media Markt and SportVibes, Feyenoord played a player passport game in the stands, guided by a host. FanCam welcomed new signings arriving by helicopter, and the quiz winner left by helicopter. More than 15,000 fans actively took part, across 3 interactive parts. Read the case.

Tips for your own edition

  • Use a host who explains the game and keeps the pace high
  • Introduce new players through their passport
  • Combine it with FanCam so fans see themselves on the screen
  • Give the partner a role in the prize, not on every card

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

Partner activation 2.0: from board advertising to an interactive moment

Sponsorship3 min read

A logo on an LED board costs €40,000 per season. An interactive partner activation in Fan of the Match costs half and delivers ten times the engagement.

Partners have wanted to move away from passive impressions for years. What they want to measure is engagement: did the fan do something with our branding?

Live engagement modules are the right format for that. The partner does not sit next to the moment, but inside it.

Four partner formats that work

  • A quiz round sponsored by a retailer, with a discount code as the prize
  • A Seatwave pattern in brand colours after a goal, with measurable media impact
  • A PhotoWall powered by a car brand: 2,000 photos with the logo in the corner
  • The Man of the Match trophy presented by the partner, with a video thank-you

The price discussion

Partners no longer compare with other football clubs. They compare with digital media such as Meta, YouTube and podcasts. To stay relevant you need activation formats that are measurable on that scale: CPM, click rate, conversion. Live engagement is the only stadium channel that delivers that.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

The business case: the ROI of fan engagement for a top-flight club

Strategy4 min read

Three modules, two halves of the season, one calculation model. How a mid-table club can recover a Fan of the Match investment within one year.

A typical Eredivisie club plays 17 home matches a season for an average of 19,000 spectators. That is 323,000 stadium visits a year: a huge market of attention that is almost entirely unused.

Say 50% create a fan profile and use an average of 2.1 modules per match. What does that deliver? This is a worked example, not a quote. Your own figures will be different.

The returns, calculated carefully

  • Partner income: +€180,000 (three premium activations of €60,000)
  • Catering revenue: +€95,000 (12% higher spend during quiz rounds)
  • Direct response merchandise: +€40,000 (offers on the fan page)
  • Data value for partners: +€60,000 (insights licence)

The investment

  • Season licence: €1,500 per month. You pay for 10 months and use it for 12, so €15,000 a year
  • Three modules included, for example Man of the Match, Quiz and Seatwave
  • Extra modules: the first €250, the second €200, the third €150 and every next one €100 per month
  • No one-off setup costs. All prices excl. VAT

In this example, €375,000 in returns stands against €15,000 in licence costs. On top of that comes the hard-to-measure value of fan loyalty and reach among younger fans.

The point is that you build infrastructure that keeps working after the season. Fan profiles do not age.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

Stadium versus watching at home: why the stands have to fight for attention

Strategy3 min read

A season ticket costs €600, a sports subscription €15 a month. The stands sell attention, and that is under pressure from 4K TV and 60 replays per match.

You used to go to the stadium because you could not see it better at home. Now you can: 4K, slow motion, AR overlays, live statistics. The TV experience beats the stadium on many fronts, except one: being there.

That one point is the whole proposition. The stadium stands for presence. Everything a club does should strengthen that presence instead of copying what TV already does.

What the stands can do and TV cannot

  • Acting together: 50,000 people doing something at the same time
  • Physical experience: sound, movement, light
  • Personal recognition: your name on the scoreboard
  • Rivalry up close: you against the fans next to you, not you against the world

The takeaway for clubs

A digital engagement platform is not an extra. It is the modern stand: it is how you organise shared moments in 2026, just as a stadium announcer did in 1976.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

PhotoWall and fan content: how your fans become your best media channel

Modules3 min read

One match produces 8,000 fan photos. 1,200 of them are really usable, if you have a platform that handles rights, moderation and sharing.

A photographer takes 400 photos per match. Fans take 8,000. The problem was never volume, but rights, moderation and distribution.

A PhotoWall solves all three. Fans upload through their own flow, agreeing to the terms is built in, and moderation is semi-automatic (AI plus an editor).

What you do with it

  • A live PhotoWall on the stadium screen at half-time and after the match
  • A best-of as social content after the match
  • A monthly fan magazine filled with fan photos
  • A partner overlay on fan photos (transparent, with opt-in)

What fans think of it

A photo on the stadium screen is, for many fans, the highest honour they can get. It is free for the club, a prize for the fan and content for partners. A triangle that rarely works out this well.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

From data to decisions: what one season of fan interactions teaches you

Data3 min read

One season of Fan of the Match produces more than 4 million data points. But data only becomes a decision once you know which question you are asking.

Dashboards are cheap. Good questions are expensive. The value of fan engagement data is not in the number of charts, but in the three to five decisions per season you make better because you know.

The five questions that matter

  • Which blocks are the most engaged? (input for merchandise per block)
  • Which partner activation scores highest per euro? (the basis for next season’s partner prices)
  • Which fan drops out after 3 matches? (a retention action within 7 days)
  • Which mix of modules works best per type of match? (a derby versus a midweek game)
  • Which age group is growing and which is shrinking? (the long-term product roadmap)

No data without an owner of the decision

Agree per question who makes the decision. A dashboard without an owner never gets used. At Fan of the Match clubs this works: one dashboard per department (partnerships, marketing, ticketing) with one owner per quarter.

Then data becomes what it should be: a short route to a better choice, not a report nobody reads.

Want to work this out for your club? Book a demo and we go through the modules that fit your matchday and partners.

Book a demo

Read next

All modules

Every tool runs on one platform: fans scan one QR code and play along on their own phone.

Fans join in seconds

One QR code on the big screen. Fans scan it, enter their name and play along. No app needed.

Scan, play, win: the QR code on the stadium screenThe welcome screen on a fan’s phone

Have an idea for your own module?

Every club, league and event is different. If you have an idea for a fan moment that is not in this list, tell us. Wave designs and builds custom modules, and they run on the same platform: one QR code, the same control room and your own branding.

  • A game around your club’s own tradition or ritual
  • A format built around one of your partners
  • A new way to use the big screen, the stands or the fan zone

Share your idea and we will tell you how we would build it.

Share your ideaSee the fan games Wave built

Poll

Ask the whole stadium one question and show the answer live on the big screen.

  • Results in real time
  • Perfect for match predictions
Start the Conversation
Live poll results on the stadium screenA fan votes in the poll on their phone

More modules

Seatwave

Every phone becomes a light. Together the stands light up the stadium in one wave.

  • A visual moment for the whole crowd
  • Works best when the lights go down
Start the Conversation
Every phone in the stands lights up during the seatwave

More modules

Where is the Ball

Show a moment from the match with the ball taken out. Fans tap where they think it is.

  • Quick to play
  • The crowd’s guesses as a heatmap on the big screen
Start the Conversation
Where is the Ball with the crowd’s heatmap on the stadium screenA fan taps where they think the ball is

More modules

Decibel Meter

Which stand is the loudest? Phones measure the noise and the big screen shows the level live.

  • Stands compete against each other
  • Only a number leaves the phone, never sound
Start the Conversation
Decibel levels per stand on the stadium screenThe noise meter on a fan’s phone

More modules

Jukebox

Fans vote for the next song in the stadium. The top track plays.

  • The crowd picks the music
  • Live ranking on the big screen
Start the Conversation
The jukebox ranking on the stadium screenA fan votes for the next song

More modules

Player Passports

Fans flip through the squad on their phone: number, position and stats for every player.

  • Fans get to know the squad
  • Stats per player
Start the Conversation
A player passport on the stadium screenA fan reads the player passport on their phone

At the ABN AMRO Open

Player card of Carlos Alcaraz at the ABN AMRO Open

More modules

Quiz

Spark real-time excitement with trivia, polls & prize draws. Engage fans instantly and create the optimal way to load a partnership.

  • Real-time & maximum engagement
  • Live interaction on the big screen
Start the Conversation
A Feyenoord quiz question with the right answer on the big screen
The same quiz question on a fan’s phone

The finale: a top 3 on the podium

The quiz top 3 on a podium on the stadium screenA fan sees the top 3 and their own place

Question and correct answer

The quiz question live on the stadium screenA fan answers the quiz on their phone

Try it yourself

Halftime quiz, question 3 of 5 play.example.com

Which club won the first European Cup, in 1956?

  1. AReal Madrid46%
  2. BBenfica22%
  3. CAC Milan19%
  4. DAjax13%
Fastest right answer scores mostPresented by Example Partner
Question 3Your answer

Which club won the first European Cup, in 1956?

Tap an answer and watch the big screen.

Used at

More modules

FanCam

Put your fans on the big screen, everyone likes to claim their moment of fame.

  • Easy to access
  • Moderation possible for full control
Start the Conversation

Two fans live on the big screen

Two fans live on the stadium screen with FanCamA fan turns on FanCam on their phone

At UEFA EURO 2024

FanCam on the big screen at UEFA EURO 2024FanCam photos on the screen and on fans’ phones

Used at

More modules

Lottery

Create excitement with live prize draws. Fans enter their names and watch the thrilling winner selection!

  • High engagement
  • Quick game mechanic
  • Easy participation
Start the Conversation
The lottery winner on the stadium screenA fan’s lottery ticket on their phone

Try it yourself

Prize drawplay.example.com

Enter your name to join the draw!

  • Sam
  • Noor
  • Daan
  • Lotte
  • Milan
  • Eva

Example draw, nothing is sent.

Used at

More modules

Man of the Match

Let fans vote for their favourite player! Real-time results and exciting top 3 reveal at the end.

  • Fan participation & engagement
  • Valuable player performance data
  • Option to show or hide vote counts
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Player of the Match on the big screen at UEFA EURO 2024

The result at the final whistle

The Man of the Match result on the stadium screen at the final whistleThe result on a fan’s phone

Try it yourself

Man of the Matchplay.example.com

Vote for your Man of the Match!

  1. 4No. 4, Centre back
  2. 10No. 10, Number ten
  3. 9No. 9, Striker
  4. 1No. 1, Goalkeeper

Example vote with sample players.

More modules

PhotoWall

Amplify the buzz by displaying live user-generated content, connecting everyone in real-time.

  • Drives audience engagement
  • Sponsor visibility
Start the Conversation
Fan photos on the big screen at UEFA EURO 2024: scan and share your momentThe PhotoWall on the big screen in the Olympiastadion Berlin

More modules

All cases

How clubs, leagues and events use Fan of the Match on matchday.

Branded fan games by Wave

Beyond the stadium, Wave builds games that brands and leagues use to reach fans all season.

Player 0.0

Heineken

A racing game with Max Verstappen. Nominated for the Dutch Interactive Awards.

Unique players
100,000+
Countries
20+
Games played
1.2M
Average play time
4 min

The challenge

Heineken’s Formula 1 campaign “When You Drive, Never Drink” had to reach fans far beyond the TV commercial, in every market where the brand is active.

What we did

A mobile racing game in the browser that starts where the commercial ends: Max drives off and the player takes the wheel. Leaderboards per country led to local finals and a world final in Madrid with Max Verstappen. On location, activations ran at the Heineken Experience and Circuit Zandvoort.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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Haas F1 Team × Godzilla

Haas F1 Team

A 3D mobile racing game through the lava.

The challenge

Haas brought Godzilla, together with Toho, to Formula 1 for the 2026 season. The livery stands out, but the team wanted fans to step into the story themselves.

What we did

A 3D racing game in the browser: drive a Godzilla Haas through a volcanic track. Every lap counts towards a global leaderboard and the fastest players can win signed merchandise. The drivers launched the game by challenging fans to beat their times.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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No Lay’s, No Game

Lay’s

The runner with Messi, Henry and Putellas.

Average play time per player
9 min
Countries
20+

The challenge

Lay’s global Champions League campaign had the stars. The challenge was to get fans playing instead of just watching.

What we did

A 3D runner in the browser. Fans pick an ambassador, race through worlds around Barcelona, Miami and Lisbon, collect chips and play for Champions League final tickets. One experience, localised per market.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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EvoTrack

Red Bull Racing × Honda

An F1 partnership for American fans. Nominated for the Dutch Interactive Awards.

The challenge

Honda wanted to reach American fans around the Austin Grand Prix and put the new 2022 Civic Si in their hands.

What we did

EvoTrack, a free racing game for mobile and desktop with three tracks. The Civic Si lines up on the grid next to Max Verstappen’s RB16B. It ran for four weeks as a competition with a weekly leaderboard and merchandise for the top three, promoted on Reddit, TikTok and Instagram.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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Fans Have More Friends

Heineken

The runner where friends multiply your score.

The challenge

Heineken wanted an always-on game that carries the global campaign across the Champions League, Formula 1 and music festivals, market by market.

What we did

An endless runner in the browser where every friend who gives you a high five runs along and raises your score. Three worlds, crews and shared leaderboards. At Electric Castle in Romania it became a motion game you steer with your whole body.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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Ride to Glory

Basic-Fit

An endless cycling game for the Tour de France.

The challenge

Basic-Fit, partner of the Tour de France, wanted more than its name on the barriers: a stronger brand preference, members who come back more often and a new audience.

What we did

A cycling game in the browser: swipe through the peloton, dodge crashes and build a peloton behind a Basic-Fit team car. It runs as a web game, in the Basic-Fit app and on tablets in the Tour’s fan park, with one fair leaderboard.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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Free Kick Game

McDonald’s Belgium

The partnership with the Red Devils during EURO 2021.

The challenge

McDonald’s Belgium wanted its partnership with the national team to live on fans’ phones during EURO 2021.

What we did

A free kick game with twelve levels and a bonus round, linked to the McDonald’s loyalty programme so you could buy extra lives with points.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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NBA Blast

NBA

A match-3 game in NBA Play.

The challenge

The NBA wanted fans to do something on its digital hub NBA Play instead of just passing by, with new NBA ID sign-ups as the main goal.

What we did

A match-3 game with jerseys, sneakers and basketballs across 40 levels. Playing is linked to creating an account, so every game feeds the NBA ID funnel.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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Crease Crusher

NHL

Arcade ice hockey for the casual fan.

Plays in the first weeks
500,000+

The challenge

The NHL’s digital offer served fans who know everything. The casual fan had no way in.

What we did

A swipe-to-shoot arcade game anyone gets in seconds. Fans first pick their favourite team and the game takes on its colours, so the NHL knows which club they support without a form.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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Rush Racers

BWT Alpine F1 Team

The fans’ favourite racing game, back on RISE+.

The challenge

Alpine’s new fan platform RISE+ needed a flagship that would bring fans back.

What we did

Together with Alpine’s fan engagement team, we rebuilt the racing game fans already knew, as part of RISE+ instead of a separate game next to it.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

Start the Conversation

Fan token games

Socios.com

A library of games in the Socios app.

The challenge

Socios.com wanted fans to open the app between matchdays too, not only when there was a match.

What we did

A library of short games in the app: free kicks, touchdowns, pinball and trivia. Every game is linked to a loyalty system with XP and leaderboards.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

Start the Conversation

Man of the Match

ESPN

A fully automatic vote for the Eredivisie.

The challenge

ESPN wanted a Man of the Match vote for every Eredivisie match, every week, without manual work.

What we did

An automated voting platform, sponsored by KPN. Line-ups, substitutions and stats come in through the StatsPerform API, and the result is emailed to ESPN’s editors in time for the broadcast.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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De Slimste Fans

Voetbal International

Daily football trivia that grows the audience.

The challenge

Voetbal International wanted to grow beyond the millions it already reaches, with a daily habit instead of a one-off campaign.

What we did

A daily trivia app with eleven questions a day in different formats, including audio and video. Subleagues and invitations turn every player into a recruiter.

Fan of the Match is a product of Wave. Wave also builds branded fan games for clubs, leagues and partners.

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Fan engagement as part of a partnership

Dutch football federation (KNVB) with KPN

The Fan of the Match quiz is now played at nearly every home match of the Dutch men’s team and the Oranje Leeuwinnen. The KNVB runs it in partnership with KPN, which presents the fan experience. This way the platform is part of the partnership, rather than a separate cost.

The fan experience

The big screens announce the quiz, and thousands of fans grab their phones. They log in once and play five questions. The best score wins, and in a tie the fastest player takes it. After a drum roll, the top 3 appear on the screen, with a signed shirt and tickets as prizes.

During the 2022 World Cup, the quiz was part of the Huis van Oranje in the Amsterdam Arena, alongside live music and commentary, with thousands of fans in the stadium.

The value for the partner

KPN is not just a logo on a board. Its brand is part of every quiz moment on the big screen and on every phone, at a moment when the whole stadium is looking.

Every fan who logs in leaves their details. That gives the KNVB valuable data for its own marketing, and makes the partnership more valuable.

What your club can take from this

  • Choose a partner that fits the moment, for example a telecom brand for a phone game.
  • Give the partner more than a logo: “presented by” moments, the prize and opt-ins from your fans.
  • Include Fan of the Match in the partnership agreement, so the investment is shared.

Curious how this could fit your partnerships?

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Unprecedented Fan Engagement at Scale

UEFA Euro 2024 Germany

A landmark partnership with UEFA saw Fan of the Match ignite the passion of millions during EURO 2024 in Germany, setting new benchmarks for fan interaction and digital engagement.

Through our platform, driven by the FanCam and ContentWall (fan posts), we successfully captured the pulse of the tournament. These tools transformed passive viewers into active participants across all stages, from the intense Group Phase to the climactic final, facilitating live interaction with all fans in the stadium.

Unique Participants
240,441
Fan Posts Generated
40,628
Stadium Interaction
Live

The Challenge

UEFA EURO 2024 in Germany required unprecedented fan engagement at scale. How do you transform passive viewers into active participants across all tournament stages while maintaining sustained engagement from the Group Phase to the final?

Key Achievements

Through our platform, driven by the FanCam and ContentWall (fan posts), we successfully captured the pulse of the tournament and facilitated live interaction with all fans in the stadium.

240,441 Unique Participants

We connected with a massive audience, engaging over a quarter-million unique fans who actively participated with their teams and the tournament through our interactive features, experiencing live fan engagement directly from the stadium.

40,628 Fan Posts Generated

The excitement translated directly into user-generated content, with fans contributing an astounding 40,628 unique posts to the ContentWall, showcasing their personal experiences and amplifying the tournament’s reach through real-time fan contributions.

Sustained Engagement

Our solution ensured consistent, live fan participation and content creation through every stage, proving our ability to maintain high levels of engagement from the opening whistle of the Group Phase right through to the final moments, fostering live interaction with all fans in the stadium.

Ready to ignite your fan engagement and create truly memorable experiences?

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Trackside, the ultimate fan experience

MotoGP & DutchGP

For years, in collaboration with SportVibes, we’ve been transforming MotoGP & the DutchGP into unforgettable experiences for tens of thousands of motorsport and Formula 1 fans in the grandstands. Through our signature Fan of the Match offering and the electrifying FanCam, we consistently deliver moments that stay with people.

fans engaged around the circuit
100,000
instant connection, no app needed
1-second
participation rate, one in four fans interacts live
25%

The Ultimate Fan Experience

Fans get the thrilling chance to win spectacular prizes, including an exclusive visit to the paddock, bringing them closer than ever to the heart of the action and their favourite drivers. And, by weaving in video highlights and live race commentary, our quizzes transport fans back to the greatest moments on circuit, evoking memories that electrify the race atmosphere.

Interactive Experiences for True Fans

We don’t just give fans passive content, we offer platforms where they are part of the story. Our ContentWall is a vibrant, live digital space, where fans can share their own photos, videos and impressions during the event. It becomes a mirror of the fan community itself: energetic, real, and deeply engaged.

Unique Collaborations & Engaging Fun

What makes the fan engagement software stand out is not just what we create, but who we do it with. Working with event partners, we produce distinct interactive shows, like a bingo show with Holland Casino, and lotteries with Vriendenloterij, each threaded through with lively entertainment and dynamic music. These aren’t side-acts; they’re integral moments that pulse through the crowd, amplifying excitement, creating laughs, surprises, and a sense of community all day long.

Entertainment

From the moment you enter the grandstands to the final lap, every idle minute becomes an opportunity. Picture a fan waiting for the warm-up, instead of watching laps, they’re on their phone, using FanCam to appear on the big screens, or battling in a quiz that ties in the race footage they just saw. The energy builds, the waiting becomes part of the show. The thrill isn’t reserved for the track, it lives in every interactive moment.

Data

We believe that every fan interaction tells a story. When fans use their phones to vote, play, share on the ContentWall, or try to win the paddock tour, they’re giving more than enthusiasm: they’re giving insights. Which sections of the grandstand participate most? What prizes excite them? What commentary moments do they re-play or recall? These layers of data help us, our client clubs, and our partners understand who the fans really are, not just as spectators, but as people with passions, preferences, and voices.

Education

While the roar of engines and the flash of finishes ignite the senses, we also use the platform to spark awareness. Key topics like sustainability are woven in: quiz questions that make you think about environmental impact, content that highlights green initiatives, prompts that make fans reflect on their own footprint. The idea is that when fun and awareness combine, learning happens quietly but powerfully, and lasting behaviour can shift.

New Business Model

The magic of these live interactive shows isn’t only in how much fans enjoy them, it’s in how they open doors for partners and sponsors. Imagine a brand activation where the sponsor isn’t just putting up signage; they’re hosting a bingo show, offering prizes, becoming part of the storytelling. The fans love it, the sponsor gets visibility and emotional connection, and the organisers open new revenue streams that go beyond the traditional. It’s a model where entertainment, engagement, and business align.

Lasting Impact

With Trackside, the ultimate fan experience, we don’t just host race weekends, we shape lasting memories. Fans leave with stories; partners leave with data, visibility, and meaningful connection; organisers leave knowing that every interactive moment added real value.

Ready to ignite your fan engagement and create truly memorable experiences?

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Més que un Club. More than a Quiz.

FC Barcelona

‘Més que un Club’ is the DNA that flows through the veins of the entire FC Barcelona. It is a promise to every culer that the club represents more than just the performance on the pitch. It is a philosophy that is just as powerful for the men’s team in Camp Nou as it is for the world-dominant Femení team.

At Wave, we have embraced this philosophy and brought it to life. For the entire FC Barcelona, we gave the supporters the voice they deserve through one complete digital interaction program.

Engaged Supporters
100,000+
Matchday Interaction
Continuous
Fan Control
Total Experience

Putting the Fans in Control

We transformed matchday into a continuous, interactive event. Through the stadium screens and the fans’ mobile phones, we rolled out a wide range of modules that put the supporter at the heart of the action.

This was much more than a simple quiz. It was a total experience, featuring:

Dynamic Polls

Fans could share their live opinions or choose the Man or Woman of the Match.

Diverse Quiz Questions

A rich mix of questions tested the fans’ knowledge, from fast-paced trivia to the popular and visual ‘Guess the Goal’ rounds featuring iconic goals from the club’s history.

Influence on the Atmosphere

Supporters gained direct influence over the stadium experience with questions like: “Which song should we play next?”

This program celebrated the entire club culture, from the heroes of the past like Cruyff to the stars of today like Alexia Putellas.

A Proven Formula for Your Club

This is how ‘Més que un Club’ comes to life digitally: not with isolated promotions, but with an integrated, diverse program that truly puts the supporter at the center.

Ready to ignite your fan engagement and create truly memorable experiences?

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The Match is just the beginning

Manchester City

In a world full of entertainment, a fan’s attention is the most valuable asset. The 90 minutes on the pitch are the core, but the real connection is built beyond it. At Wave, we build that connection. We transform matchday from a passive viewing experience into an active, unforgettable event.

Stadium Capacity
53,000
Avg. Participants
10K+
Better Engagement
87%

Engaging fans directly in their seats

For Manchester City, we shift the focus from the pitch to the seats. With our Fan of the Match game, every supporter is a potential winner. This isn’t a simple quiz; it’s a dynamic challenge with diverse game formats, such as visual questions, like the iconic “Guess the Goal”, and fast-paced trivia that tests the knowledge of the most loyal fans.

Battle of the Bands

Outside the stadium, we transform the fan plaza into a democratic stage. With our Battle of the Bands concept, we gave the power to the fans. They judged the bands and decided who earned the ultimate prize: a performance on the center circle. This turns atmosphere creation into true fan participation.

At Wave, we don’t believe in a one-size-fits-all solution. We create unique experiences that give fans a voice, reward them, and connect them to your club forever.

Ready to ignite your fan engagement and create truly memorable experiences?

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From Social Media to Stadium

Feyenoord Festival 2025

Feyenoord Festival 2025 was a huge success, with interaction with the supporters taking center stage. In collaboration with Feyenoord, their partner Media Markt and our friends of Sportvibes, we brought the popular social media phenomenon of Player Passports to the stadium.

Active Participants
15,000+
Fan Engagement Rate
85%
Interactive Features
3

Player Passports: Guess the Feyenoord Player!

This well-known social media concept, which definitely appeals to the younger demographic, was translated to the stadium. The presenter went into the stands and played the exciting Player Passport game with the fans. Video animations appeared on the large screens, outlining a player’s career path using various club logos. It was up to the fans to guess which Feyenoord player it was.

New Signings and the FanCam!

Naturally, we also shaped the day with the ever-popular FanCam. This allowed fans to enthusiastically welcome Feyenoord 1’s new signings, who traditionally landed on the center spot by helicopter.

Fan of the Match Quiz: A Spectacular Finale!

The Fan of the Match quiz provided an exciting competition, where fans could show their knowledge through challenging trivia questions. The ultimate prize? The winner had the incredible opportunity to leave the spectacle in spectacular fashion: by helicopter from the center spot! An unforgettable highlight that perfectly concluded the day.

Feyenoord Festival 2025 was a day full of fun, knowledge, and pure Feyenoord passion.

Ready to ignite your fan engagement and create truly memorable experiences?

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The power of personalized fan support

Odido & ISU World Short Track Championships 2024

During the ISU World Short Track Championships 2024 in Rotterdam Ahoy, Odido, as the presenting partner, aimed to strengthen the connection between fans and athletes. In collaboration with House of Sports, we developed a campaign that gave fans a direct voice.

Fan Messages
2500+
Athlete Reach
90%
Fan Engagement
250%

How fans could ‘Show their support’

Through a special ‘Toon je support’ (Show Your Support) portal, fans could easily submit personal messages of good luck, optionally accompanied by a photo. These heartfelt messages then found their way live onto the ContentWall, which was displayed on screens in both the athletes’ lounge and the catacomb tunnel leading to the short track rink, and was also prominently visible on the large screens in the stadium.

Enhanced engagement and brand activation

This campaign not only enhanced fan engagement but also activated Odido’s brand in an authentic and effective way by forging a deep, personal connection between supporters and their heroes.

Ready to ignite your fan engagement and create truly memorable experiences?

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Capturing the Roar: Fan of the Match at the UEFA European Cup Finals

UEFA

At Fan of the Match, we know that the true spirit of football lies with its fans. That’s why, in collaboration with UEFA, we set out to capture the incredible enthusiasm of supporters during the exciting 2024/2025 UEFA Finals. Our goal was simple: help fans cheer on their teams and offer a unique look into their personal matchday experience.

Fan posts
40,628
Fans Engaged
100K+
Participants
240,441

Deploying FanCam technology across three finals

For all three prestigious finals, the Champions League Final in Munich, the Europa League Final in Bilbao, and the Conference League Final in Wroclaw, we deployed our FanCam technology. Each FanCam was specifically designed to fit the unique atmosphere of its respective final, perfectly building the tension and excitement leading up to kick-off.

Delivering memorable content and valuable fan data

Through the FanCam, we successfully highlighted how individual supporters embrace their unique fan journey, creating memorable content that truly showcases the magic of European club football. Beyond capturing captivating visuals, our solution also allows for valuable fan data collection, including opt-ins, providing crucial insights and opportunities for partners and sponsors.

Ready to ignite your fan engagement and create truly memorable experiences?

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On Top of Tennis, On Top of the Fan Experience!

ABN AMRO Open

The ABN AMRO Open has long been more than just top-tier tennis; it’s an event where sport, business, culinary delights, and social initiatives converge. This prestigious ATP Tour 500 tournament, held at the iconic Rotterdam Ahoy, is renowned for attracting the world’s best players and its innovative approach. And this year, we’re adding a spectacular new dimension to your fan experience!

Arena Fans
10,000+
Court Visibility
100%
Fan Experience
Unique

Become the Tennis Ball Yourself!

Imagine: you are the tennis ball! With a new way to interact, you can show your enthusiasm directly on the hallowed tennis court. Forget the big screens; thanks to unique technology, you’ll see yourself, as a virtual tennis ball, moving across the court. Share your emotions with vibrant emojis that accompany your ‘ball’ movements, visible live to everyone in the arena!

A Visual Spectacle for Every Fan

This is your chance to be part of the action in a way never seen before. Get swept away by the excitement of the match and show how passionate you are about tennis.

Beyond the individual experience, we also ignited the stadium with our ‘Battle of the Stands’ quiz concept. Fans from opposing stands battled it out in a thrilling quiz, with the entire winning section receiving fantastic prizes, like t-shirts shot directly into the crowd! This interactive quiz module also served as a dynamic platform to highlight the valuable partnership between the Vriendenloterij and the tournament.

Ready to ignite your fan engagement and create truly memorable experiences?

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Pro League Hockey: Your Role in Victory!

KNHB / Pro League Hockey

The Royal Dutch Hockey Association is proud to be one of the largest sports federations in the Netherlands, and our national teams have proven their place among the world’s elite for years. For the exciting Pro League Hockey, we’ve formed a fantastic partnership with ONVZ, where entertainment and fan engagement are key pillars.

An immersive pitch-side experience

Together with Goalden, we’ve put together a unique and tailor-made interactive program. With an energetic presenter on the field and among the crowd in the stands, and a DJ setting the perfect mood, we create a lively and atmospheric experience. This is your chance to actively participate in the match day!

Fan of the Match Quiz & FanCam

Test your knowledge of hockey and the players with the challenging Fan of the Match quiz. And be ready for the FanCam, because your enthusiasm for Orange is essential! Make some noise, cheer along, and encourage our heroes on their way to victory. Your passion makes the difference!

Ready to ignite your fan engagement and create truly memorable experiences?

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