Ado Den Haag

Fan Of The Match

Stadium interaction

LiveWall developed a fully customized version of Fan of the Match tool (FOTM) specially for ADO Den Haag. The existing videoscreen framework (16:9) was adjusted to a 4:3 design, so that ADO Den Haag could play FOTM directly via their video software.

Since the opening of the Cars Jeans Stadium in 2007 ADO Den Haag is playing in the Dutch Eredivisie for several years now. Known for the 'Hague Quarter', symbolizing the great atmosphere during the last quarter of their matches, every home game about 15.000 supporters cheer for their favourite clubs. To give the atmosphere an extra boost, in 2014 the club installed two large videowalls in the corners of the stadium.

The videowalls are also used for FOTM. During the breaks of home matches FOTM is played with the audience. Via a mobile URL fan’s can login to participate in the activation. Quiz rounds consist of 6 multiplechoice questions, and one approach question. As a hint, before each question, photo’s or video are shown before each question. introduced. The player who has the most correct answers fastest will be announced live on the video walls. Winners can win VIP arrangement and other great prizes!